Healthcare Marketers’ Demand Surges for Blausen
From individual healthcare facilities to multinational medical information resources, companies are eager to license Blausen content.
Houston, October 21, 2008 --- Blausen Medical Communications, developer and owner of the world’s largest library of 3D medical animations, reports unprecedented demand for licensing access to its Human Atlas content. Blausen announced today new licensing agreements with clients across the medical marketing spectrum:
Jacksonville-headquartered Blue Cross/Blue Shield of Florida (www.bcbsfl.com) will be using the Blausen Human Atlas for their new Spanish-version website.
McAlester Regional Health Center (www.mrhcok.com) in McAlester, Oklahoma, has licensed multiple Human Atlas topics for use on its website.
Best Doctors (www.bestdoctors.com), Boston-based multinational provider of medical review services, is securing access to the Human Atlas in four languages for distribution throughout Europe.
In commenting on the strong client demand for the Human Atlas content, Bruce Blausen, Founder and CEO of the Houston-based company said, “We’re seeing very strong interest from a variety of companies across the medical/healthcare spectrum. It reflects what we’ve known for a long time: when marketing to both professionals and consumers, engagement is everything…in terms of initial awareness, then understanding and finally acceptance. The richness and clarity of our content strongly contributes to the success of our client’s marketing communication efforts.”
About Blausen Group
Blausen Group includes three separate divisions, Blausen Medical, Blausen Media and Blausen Legal. Blausen Medical, founded in 1991 by Bruce Blausen, is the developer, owner and licensor of the world’s largest library of medical and scientific illustrations and animations. Blausen Media is a compact advertising agency that provides effective marketing communication strategies and executions and a proven record of distilling complex text-based information into compelling rich media creative. Blausen Legal specializes in providing highest quality biomedical visual media to legal professionals. For more information regarding Blausen Group, please visit the website at www.Blausen.com.
